For local service businesses

Free local business audit & the guides to act on it

Get found, trusted and chosen on Google.

Practical, honest help for local service businesses that want more customers from Google. Start with a free audit that tells you what's worth fixing first.

4 areas
Website · Reviews · Local Visibility · Conversion
5 priority fixes
ranked by impact & effort
Free
no signup to start
Who it's for

Built for local service businesses that live and die by Google

If customers find you through Google, Maps, reviews, or your own website, this audit is built for you. It looks at the places where a local business quietly loses leads — and tells you which fix matters first.

Run Free Audit

Prefer to self-check first? Download the free 25-Point Checklist — the audit tells you which fix matters first.

What the audit checks

Four areas decide whether locals find you — and choose you

Visibility gets people to your business. Conversion helps turn that visibility into calls, bookings, and customers.

Website

How your site performs on a phone, how fast it loads, and whether your service area and services are clearly stated.

Local visibility

How consistent your name, address and phone number are across the web, and how complete your Google Business Profile is.

Reviews

How many reviews you have, how recent they are, and whether you're actively gathering new ones.

Conversion

How easy it is for a visitor to reach you — a visible phone number, a clear call-to-action, and a working path to call or book.

You get an honest score in each area — and "Not enough data" wherever your answers truly don't tell us enough to judge. Together, those four scores point straight to the handful of fixes that will actually move the needle for your business.

What you get

Not just a score — a prioritized checklist

Most audits hand you a number and leave you guessing. Ours turns your answers into an order to act — with a score for each area, and "Not enough data" where we genuinely can't tell.

Website

  • Mobile experience
  • Load speed
  • Service-area clarity

Local visibility

  • NAP consistency
  • Google Business Profile
  • Local signals

Reviews

  • Review count
  • Recency
  • Review flow

Conversion

  • Contact visibility
  • Clear calls-to-action
  • Call / book path
Priority actions · ranked by impact & effort
  1. Claim and complete your Google Business Profile
  2. Fix inconsistent name, address and phone across the web
  3. Add a clear service area and city to your website
  4. Prompt happy customers for a recent review

Each fix links to a plain-English guide, so you're never left to figure it out alone.

How it works

From guesswork to a plan in about five minutes

  1. Answer a few quick questionsAbout your business and how customers find you. Nothing technical.
  2. Run the auditIt scores your website, local visibility, reviews and conversion instantly in your browser.
  3. Review your findingsSee exactly what your answers reveal and where you might be leaking leads — with a score for each area, and "Not enough data" where we can't tell.
  4. Fix the highest-impact issues firstYour 5 priority fixes are ranked by impact and effort, each one points to a guide — and the audit is free to re-run whenever your business changes.
Try the audit free
Guides

Practical guides for fixing what the audit finds

Plain-English answers to the questions business owners actually search for — the same questions the audit points you to.

Google Maps How to Add Services to Your Google Business Profile (Without Over-Optimizing) Your Google Business Profile has a services section for a reason. How to add the right services, write them clearly, and avoid the over-optimizing that dilutes what Google understands. Read the guide → Google Maps How to Choose the Best Google Business Profile Category for Your Business Your Google Business Profile category tells Google what your business is. How to pick the right primary category, add secondary ones, and fix a category that's holding you back. Read the guide → Google Maps Why Does My Competitor Rank Higher Than My Business? If a competitor outranks you on Google Maps, it's usually one of three factors — relevance, distance, or prominence. Here's how to compare your business to theirs and find the gaps you can actually fix. Read the guide → Local SEO How Long Does Local SEO Take to Work? How long local SEO takes to work depends on your profile, reviews, website, citations, and competition — here's what actually drives the timeline, and how to tell it's working before you rank higher. Read the guide → Local SEO Local Citations for Local SEO: What They Are and Whether You Need Them What a local citation really is, which ones matter in 2026, and whether your business needs them — plus a simple NAP consistency process you can run in one afternoon. Read the guide → Conversion How to Get More Calls From Google Maps: 10 Practical Ways Ten practical ways to get more calls from your Google Maps listing — set up the Call button, track the Calls metric, fix hours and categories, and pick up the phone. No tricks. Read the guide →

View all guides →

Why it's different

Honest, because there's nothing to sell you

No fake scoresAnything we can't tell from your answers shows "Not enough data" instead of a guessed number.
No ranking guaranteesWe don't promise #1 spots or a fixed number of leads. We show you what to fix and let the results speak.
No SEO retainer requiredWe don't need to sell you a monthly plan to tell you what's wrong — most of it you can fix yourself.

Your answers stay in your browser by default. They only leave your device if you choose to enter your email to receive your report — sent through a third-party email service. Read our privacy policy.

How we build our recommendations

Built around Google's published guidance, not guesswork

We don't claim to know Google's secret ranking formula — nobody outside Google does. Our audit checks and guides are built from Google's own published Business Profile and Search guidance, then turned into practical checks a local business can act on.

Google Business Profile HelpClaiming, verifying, and completing your profile the way Google documents it.
Google Search CentralHow Google describes local ranking — relevance, distance, and prominence.
Google review policiesWhat's allowed when asking for reviews — and what gets profiles restricted.
Our audit methodologyFour checkable areas, answer-based findings, and "Not enough data" where we genuinely can't tell.

Every guide is written in plain English, kept current against Google's documentation, and never sold as a retainer. If Google changes its guidance, we change ours.

Thinking about hiring local SEO help?

Know what's included and what it costs — before you sign

What local SEO services include, what they really cost, and how to choose between doing it yourself, using software, or hiring an agency. Read our independent local SEO services guide before you spend a dollar.

Read the guide →
FAQ

Quick answers before you start

Is the audit really free?

Yes. The full audit and your 5 priority fixes are free — no trial, no paywall, no credit card.

Do I need to create an account?

No. You can run the audit without signing up. Entering your email is optional and only if you want your report emailed to you.

What does the audit check?

Four areas: your website, local visibility, reviews, and conversion. Wherever we can't tell from your answers, we say so rather than guessing a score.

What happens to my data?

Your answers stay in your browser by default. They only leave your device if you choose to enter your email to receive your report, which is sent through a third-party email service. See our privacy policy.

Is this the same as hiring a local SEO agency?

No. We don't sell local SEO services or retainers. We help you diagnose what to fix, then point you to the info you need to decide — including our guide to local SEO services if you're thinking about hiring help.

Find out what's holding your local business back.

Get a free, honest audit — website, local visibility, reviews and conversion — and the top five things to fix first.

Run Free Audit →