Last updated: September 2026.
When you use the free audit, we may collect the information you enter: your business name, website, city and state, plus any optional answers and, if you choose, your name and email.
Across the site we use Google Analytics 4 (GA4) to understand aggregate traffic and which guides lead to the audit. GA4 uses cookies to collect anonymized, non-personal analytics data.
We use cookies only for analytics. Google Analytics 4 stores small first-party cookies (such as _ga and _gid) to distinguish visitors and measure site usage. These cookies are not used for advertising and do not allow us to identify you personally.
You can control or block cookies in your browser settings, and you can opt out of Google Analytics specifically with the Google Analytics opt-out browser add-on. Blocking analytics cookies will not stop the audit from working.
The audit stores a small amount of data in your browser's localStorage so that:
localStorage is stored on your own device and can be cleared at any time through your browser settings.
If you enter your email to receive your full report, we use it to send you that report and, from time to time, practical local SEO tips. You can unsubscribe at any time and we will stop sending you emails. We do not sell or rent your email to anyone.
Some of our pages contain links to external tools and services. When you leave this site, their own privacy policies apply.
If you are in the EU/UK or California, privacy law gives you rights over your personal data. Because we collect very little personal data and never sell it, the main choices available to you are:
You are never required to enter personal information to use this site. Entering your email is always optional and purely so we can send you your report.
Questions about this policy? Email hello@localbusinessengine.com.